PF24

For the 34th edition of the Piedicavallo Festival, rebranding was a strategic move to strengthen the festival's new visual identity, aligned with the theme "Mapping a Territory in Celebration." This allowed for a deep exploration of the atmospheres and environmental conditions of the festival locations, promoting a model of slow and conscious tourism. Visitors are invited to engage in a sensory immersion in the territory, fostering attentive listening to the landscape as a practice of mutual care between humans and nature.

The rebranding encompassed all visual and communication elements of the festival, including the logo, website, social media management, and the production of offline materials. The new logo, inspired by the curves of mountain streams and the mapping of the festival areas, integrates the themes of the territory and mountain music. The website was redesigned to provide an optimized navigation experience, facilitating access to information and audience planning.

The rebranding also unified the festival's two main sections: SARV, dedicated to classical music in Alta Valle Cervo, and LÜRIA, focused on musical experimentation. Both share the same spirit and commitment to enhancing the territory.

The project went beyond a simple aesthetic redesign, creating an integrated narrative centered on the territory, care, and listening, establishing a deep connection between the festival, its audience, and the natural environment.

Team:
Kristiana Mile / media coordination.
Gioele Bertin / creative direction & graphic design.
Marco Lombardini, Raffaele Diacono / filmmaking.
Geremia Zanolini, Ugo Gattini, Fabiana Amato, Denise Tosato / photography.
Amalia Fucarino, Angela Giorgi / social media management & copywriting.
Alessandro Gromo, Luna Iemmola, Sara De Roberto / deco.
Egloo / web development.